Vocabulary Builder – words and expressions Clothes, trimming, fabrics, details

• presentation;
  vocabulary games;
  expressions and slang using new vocabulary;
  dialogues, quizzes, games and exercises to learn new words in fashion design and style
  

Lesson /1 review Interviews with Leading Designers

• correct pronunciation of leading brands
  video – listening comprehension
  analysis of grammar construction and expressions
  discussions/opinions exchange
  

Fashion Mass Media (СМИ) Increasing role of INSTAGRAM Fashion Influencers

• • leading Fashion blogs.
  • categories of Fashion blogs.
  individual Style blogs.
  street-style blogs.
  fashion commentary.
  

Basic rules for writing presentation, PR, emails, website texts, etc.

• • business emails examples
  practice writing of business emails on given topic
  press Release «BOILERPLATE»
  writing texts for websites
  

Creating a CV

• banks of fashion job vacancies
  basic rules fashion CV
  resume examples
  editing personal resumes as a workshop for writing attractive and proper CV
  

Going to and through interviewing process Language tools for successful business negotiations Compliance with different levels of formalities

• dress code
  role playing
  imitations of negotiations, formal and informal meetings
  life hacks

FASHION MARKETING

• importance of marketing in fashion
  understanding of basic marketing components
  marketing tools
  fashion advertising

ПРОДВИЖЕНИЕ БРЕНДА Branding

• • budget
  business plan
  production
  moving forward!
  understanding risks

Reviewing the homework which was writing: a brand bio a brand philosophy designer’s bio

• reviewing students’ presentations
  mistakes analysis and how to avoid them
  discussing the examples

Fashion videos and Fashion documentaries as a way of learning both Fashion and English

• • kinds of fashion videos
  celebrated fashion artistic directors and their influence
  fashion TV channels
  fashion new in video format
  best fashion documentaries